What is AVGS coaching?
With AVGS coaching, job seekers receive professional support from experienced coaches during their career reorientation and application phase. This measure is funded by the employment agency or job center via the so-called activation and placement voucher, or AVGS for short.
With this voucher, you can receive free, personalized one-on-one coaching at SEQUOYA in Berlin. We support you in getting back on your feet professionally, advise you on suitable further training for new professional skills, and work with you on your job application strategy.
The following types of coaching can be 100% funded with an AVGS voucher: job coaching and start-up coaching.
Who can apply for an AVGS?
- Job seekers, unemployed persons
- Employees who have already been laid off but are still working for the company
- Persons at risk of unemployment
- Employees in transfer companies
- University graduates
- Temporary employees whose contract has less than three months to run
- Parents at the end of parental leave
If you are one of these people, ask your employment agency for an AVGS so that you can receive individual coaching and reorient yourself in order to prepare yourself optimally for (re)entering working life.
There are different types of AVGS coaching with different goals: job and application coaching and start-up coaching. Decide which type of coaching best suits your individual situation. With us, you will receive professional support in any case.
Benefits of AVGS coaching
Who is AVGS coaching suitable for?
The situations and needs of our AVGS customers can vary greatly from person to person. Fortunately, there is a suitable solution for everyone.
- Recommendation: Job coaching with AVGS
An employee is at risk of unemployment and wants to find a new job quickly.
- Recommendation: Start-up coaching with AVGS
A manager is stuck in their job, sees no career prospects, and now wants to start a start-up.
- Recommendation: Job coaching with AVGS
A graduate has completed her studies and is unable to find a job in her desired industry.
- Recommendation: Job coaching with AVGS
A job seeker has already sent out 100 applications, but still hasn’t received a job offer.
- Recommendation: Job coaching with AVGS
An academic is overwhelmed in his current job. He has been lacking motivation and meaning in his work for quite some time. He wants a new direction and help finding a new career goal.
- Recommendation: Job coaching with AVGS
A humanities scholar studied political science and has been working as a project manager in the events sector for the past few years. Now he would like to return to his original field of study.
How does AVGS coaching work?
The AVGS coaching process consists of seven phases. We are happy to accompany you every step of the way—from applying for the coaching voucher to successful completion.

Personal meeting with your employment agent
Ask your contact person at the Employment Agency or Job Center about AVGS coaching. Explain how the coaching will help you integrate into working life.
Receive activation and placement voucher
Your employment agency offers to issue you with an AVGS for the coaching measure. As a customer, you usually have a free choice of provider.
Find a suitable provider for AVGS coaching
You choose a provider that offers the experience, qualifications, and formats that suit your needs and that meets the AVGS requirements. SEQUOYA is certified for this measure.
Preliminary coaching discussion
Non-binding preliminary discussion with the coach at the selected provider. If you are interested, we will prepare an offer for the Employment Agency/Job Center on your behalf as the provider.
Applying for and approval of AVGS coaching
You sign a coaching contract with us as the program provider. Final approval is granted by the Employment Agency or Job Center.
Your coaching begins
The coaching process begins with a discussion of the process itself, tailored to your specific needs. We plan the content and schedule to suit your personal situation.
Completion of coaching
You will receive your certificate of participation, and we may recommend qualification options or continuation of coaching. As the program provider, we handle the financial aspects directly with the Employment Agency or Job Center.
What types of AVGS coaching does SEQUOYA offer?
Job & Application Coaching
Our job coaching offers you support with career orientation and (re)entering the workforce. Preparing for and guiding you through the application process can also be part of career coaching. Job coaching can take place in our consulting rooms in Berlin or online.
About job coaching with AVGSIncludes:
- Career (re)orientation
- Potential analysis
- Career prospects
- Application strategy
- Application documents
- Job interviews
Measure numbers:
Hybrid coaching (in-person & online): 962/11/25
Online coaching: 962/19/25Start-up Coaching
Start-up coaching teaches you the skills you need to become a successful entrepreneur. We provide professional support throughout the start-up process, enabling you to build your business from the ground up. Start-up coaching can take place at our offices in Berlin or online.
About start-up coaching with AVGSIncludes:
- Support throughout the start-up phases
- Development of business ideas and the personalities of the founders
- Legal foundations, insurance, and taxes
- Market and target group analysis
- Market strategy and sales
- Concept development and business plan
Measure numbers:
Hybrid coaching (in-person & online): 962/27/25
Online coaching: 962/57/24
