Due to the current pandemic situation, our coaching sessions currently take place mainly online or by phone. Should coaching sessions take place in person, we will adhere to the 2G+ and/or 3G+ rules. Thank you for your understanding

Start-up coaching with AVGS voucher

The start-up coaching provides the necessary skills for successful self-employment. We accompany you professionally during a concrete start-up process, so that you can comprehensively build up your entrepreneurial existence.

Woman thinking about start-up coaching

Successfully self-employed through start-up coaching

Questions about starting a business

At the beginning of every start-up there is an idea and a lot of questions:

  • Is my start-up project viable?
  • Do I have what it takes to be an entrepreneur?
  • How do I receive a start-up grant?
  • How much turnover do I need?

With these and more questions we support you as a founder with a professional one-to-one coaching.

For whom is our founder coaching in Berlin suitable?

The most important requirement is: You already have a start-up idea.

  • If you would like to start your own business from unemployment, our start-up consulting in Berlin can even be funded at 100 percent by the employment agency. Sequoya is a certified provider for this measure. We will gladly support you in applying for the necessary activation and placement voucher (AVGS).
  • Start-ups with a concrete business idea accompany our coaches step by step in the start-up phase to get their offer ready for the market, including support with forward-looking decisions, with the business plan and in getting the necessary financing, for example through a state subsidy.
  • Also Berlin self-employed or freelancers:inside, who want to take the next step in their business, can benefit from our start-up coaching
  • We can also support you if you want to consolidate your already founded Start Up Company .

If you want to start your own business, but do not yet know exactly with what, our career coaching is better suited for you.

Unemployed people can also take advantage of special AVGS career coaching, which is funded by the employment agency.

What is the goal in coaching to start a business?

The start-up coaching is an introduction to self-employment and provides the necessary skills for the successful development of your own business. The goal is for you to develop a new professional perspective for yourself and to build up your entrepreneurial existence securely. During the start-up process we accompany you professionally, with many years of experience and with profound knowledge of the Berlin economy.

If self-employment ultimately proves to be unsustainable, we work together to find professional alternatives.

Goals in start-up coaching

What services are included in our start-up coaching?

Female Tailor Working with Leather

As business coaches with deep experience, we know that starting a business raises questions in two major areas:

  • Questions about business and everything that belongs to entrepreneurship
  • Questions about yourself. Emerging self-doubt we take seriously, they are an important signal. Excessive fear, however, is a sure brake on success. Together we will find a good way!

How do we help with business development?

  • Development of business models and concretization of business ideas
  • Decision making for two or more ideas, including market exploration and reality check
  • Calculation: costs, prices, sales, profitability, investments, financing, liquidity
  • Developing appealing pitch decks for investors
  • Developing appealing pitch decks for investors
  • Business plan: Concept and text
  • Answer to relevant questions on administrative issues: Taxes, accounting, insurance,...
  • Apply for start-up grant

How do we support founders with personal challenges?

We help founders to develop their founder personality. We accompany them in recognizing and trusting their strengths and talents, work with them on self-marketing and support them in communicating their own business.

We set the focus individually, it depends on the personal challenges the coachee or coachees face in the start-up process. Possible topics:

  • Highlighting the unique combination of skills and experience
  • Debunking the belief that "I have to do this alone." Becoming aware of existing networks, recognizing sociability as an important resource, researching supportive (online) communities or mastermind groups.
  • Clarify the compatibility of family and (new) independence. What needs to change in everyday life so that there is capacity for both? Who will take on which tasks in the future, where external support is necessary - possibly also in household management?
  • Strengthening resilience to be ready for stressful phases
  • Strengthening leadership skills: self-leadership, time management, leading employees

How do we work at SEQUOYA in business start-up coaching?

SEQUOYA AVGS Job Coaching
  • We accompany founders with an external perspective, sometimes as coaches and sparring partners, sometimes as advisors and sometimes as mentors.
  • Joint approach at eye level, gladly also involving the founding/leadership team
  • Holistic view of individual and corporate success with impact and relevance in practice
  • Strength-oriented coaching with a special focus on the personality of entrepreneurs
  • We bring our extensive industry and market experience to bear in Berlin
  • We are empathetic, because our start-up coaches also have experience themselves with the challenges of starting a business - financially, professionally, personally.

How do we help with business development?

  • Development of business models and concretization of business ideas
  • Decision making for two or more ideas, including market exploration and reality check
  • Calculation: costs, prices, sales, profitability, investments, financing, liquidity
  • Developing appealing pitch decks for investors
  • Developing appealing pitch decks for investors
  • Business plan: Concept and text
  • Answer to relevant questions on administrative issues: Taxes, accounting, insurance,...
  • Apply for start-up grant

Start-up coaching explained step by step

We support you from start to finish. In dialog, we focus on your personal situation and accompany you professionally in AVGS individual coaching – on-site in Berlin or nationwide as a virtual meeting. You can find more information about the process on our AVGS coaching page.

Step 1
The requirement

Your founding idea

Step 2
The AVGS voucher

If you get an AVGS voucher from the employment agency / job center, coaching is free of charge for you.

Step 3
The location of coaching

The coaching sessions take place face to face in our consulting rooms, directly at your workplace, in video conferences or by telephone.

Step 4
Content of the coaching

We determine the exact contents together depending on your personal needs and your agreement with the funding agency.

Reality check: Checking the start-up idea

  • Does the founding idea work? Does it solve a relevant problem for a target group? Is there a working prototype, is there well-founded expertise for the service?
  • Analyze founder personality: Is self-employment the right thing to do? Can the founder inspire others with the idea?
  • SWOT-Analyse
  • Reflection of entrepreneurial skills such as risk-taking, willpower or self-management
Red thread in coaching

Building a foundation: Plan foundation idea

Idea collection in coaching
  • Development of market positioning and market entry strategy
  • Creation of a business plan
  • Product development - planning and checking competitiveness
  • Identification of the target group and their needs with a view to the product or service
  • Identification of the target group and their needs with a view to the product or service
  • Development of marketing and pricing strategies
  • Development of business and tax law basic knowledge

Consider route to destination: Develop implementation strategy

  • Financing: calculation, investment, profitability, liquidity, public funding
  • Long-term financial planning and investment planning including checking the debt servicing ability
  • Personnel planning and organization
  • Choice of the appropriate legal form
  • Concrete action plan, to-do list
  • Preparation or, if necessary, adaptation of the business plan
  • Issuance of the load capacity certificate
  • Marketing strategy, other ways of acquiring customers and orders
Hand holds figure for the next strategic step in startup coaching

At every step: personal accompaniment

Coach laughs with client

We set the focus and methods in such a way that our support is optimally tailored to your personal situation and becomes a real enrichment – be it personality-related topics or the concretization of implementation steps up to tricky detailed questions and decision-making situations.

Additional option Challenger Fast Track

Challenger Fast Track is a digital track with individual coaching for ambitious entrepreneurs who want to take their personal and entrepreneurial success into their own hands and put it on a sustainable, stable foundation as quickly as possible – flexibly, digitally and holistically. You get:

  • up to 10 tracks incl. Personal Profile, Business Profile and Realization Plan
  • up to 16 tools incl. templates and instructions, which you can use as often as you like
  • individual online coaching by a certified coach
Challenger Fast Track Process

Get in touch with us right away

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Weitere Leistungen im Bereich Sponsored Coaching in English

In the onboarding coaching we are at your side in the first months in the new job, for advice and as sparring partners:innen. We are happy to answer any questions, concerns and fears you may have about this challenge and your new role.

Our AVGS coaching offers you support in professional reorientation and accompanies you through the application process. The appointments can take place in Berlin or nationwide as online coaching. Find out more in a free initial consultation without obligation!