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Privacy Policy

Responsible Authority

We are happy about you visiting our website. We would like to introduce you to the responsible authority in terms of data protection law as applicable:

SEQUOYA
Sole proprietor Heike Sohna
Cuvrystraße 19
10997 Berlin
Phone: +49 (030) 26 58 58 40
E-mail: kontakt@sequoya.de

Privacy legacy officer

Dietmar Goerz
Spanische Allee 153
14129 Berlin
E-Mail: datenschutz@sequoya.de
Telephone: +49 (0)30 26 58 58 40

General Information

Pursuant to our statutory obligations, we would like to inform you about the collection and use of your personal data.

When you use our website, personal data about you will be collected. This may happen by you entering the data yourself, for example your e-mail address. But our system also collects your data automatically, for example whenever you visit our website. This happens irrespective of the device or the software that you use to visit our website.

All data that you enter in our app is provided voluntarily; there are no disadvantages to you if you do not provide data. But without certain data, we are unable to provide services or to conclude contracts. Whenever such information is necessary, we will point it out to you.

On this website, the user’s personal data is only collected within the framework of the existing data-protection law, in particular the General Data Protection Regulation (GDPR). The legal terms used in the text are defined in Art. 4 of the GDPR.

The GDPR allows data processing in three cases in particular:

  • in accordance with Art. 6 para. 1 (a) and 7 GDPR, when you have consented to us processing your data; in this Privacy Policy and in the cases of consent pursuant to Art. 4 no. 11 GDPR, we will inform you in detail and each time for what purposes and under what circumstances your data will be processed by us;
  • in accordance with Art. 6 para. 1 (b) GDPR, when processing your personal data is necessary for negotiating, concluding or performing a contract;
  • in accordance with Art. 6 para. 1 (f) GDPR, if the balancing of interests leads to the conclusion that the processing is necessary to protect our legitimate interests; this means in particular our interests to analyse, optimise and secure the offers on our website – meaning primarily the analysis of user behaviour, setting up profiles for advertisement purposes and storage of access data as well as the use of third-party providers.

Inventory Data

We collect inventory data as far as it is necessary to establish, negotiate or amend a contract (including one without remuneration) between us and the user. This can be: customer data (for example name, address), contact data (for example e-mail address, phone number), service data (for example services ordered, duration, payment). Upon establishing the user relationship, we will ask you for this data (for example name, address and e-mail address) and will also tell you which of the information is required to establish the user relationship.

Usage Data

We also collect usage data to allow users to use the services on our website. These may consist of: usage information (for example visited websites or parts, duration of visit, interest in services), content data (for example data, text, images, sounds, videos entered or uploaded by you), meta data (for example identity of your device, location, IP address).

We will only combine usage data if and insofar as it is necessary for billing purposes. Otherwise, we will only put together usage data pseudonymously and only insofar as you have not objected. You may send this objection to the address indicated in the “About Us” section or the responsible authority indicated in this Privacy Policy at any time.

The legal basis for this data processing are our legitimate interests pursuant to Art. 6 para. 1 (f) GDPR in analysing the website and your use, possibly also the statutory permission to store data as part of the negotiation of a contract pursuant to Art. 6 para. 1 (b) GDPR.

Furthermore, our provider stores information, the so-called server log files, each time the website is used; this is information which is automatically transferred by your browser. In detail, this data consists of:

  • your IP address
  • type and version of your browser
  • host name
  • time of visit
  • the page from which you came to our page
  • name of the page opened
  • exact time of usage as well as
  • the amount of data transferred

This data will only be used for statistical purposes and do not allow us to identify you as a user.

Advertisements

Before sending you advertisements, we will ask for your explicit consent pursuant to Art. 4 no. 11 GDPR, except in cases of advertisements for similar products to the one you already acquired. This will happen in particular when you grant us consent to mail our newsletter or when you fill out a contact form. You may withdraw your consent at any time in accordance with the subsequent section “Consent”.
INSOFAR AS WE USE YOUR PERSONAL DATA FOR DIRECT MARKETING, YOU MAY ALSO OBJECT TO THE USE OF YOUR DATA FOR THAT PURPOSE AT ANY TIME. THIS MAY BE DONE THROUGH ANY OF OUR MEANS OF CONTACT, PARTICULARLY BY E-MAIL TO THE E-MAIL ADDRESS LISTED IN THE “LEGAL NOTICE” SECTION WITHOUT ANY FORMAL REQUIREMENTS. WE WILL THEN NO LONGER USE YOUR DATA FOR DIRECT MARKETING.

First Contact through Electronic Request

If you contact us in electronic form (for example by mail, fax, phone, messenger, etc.), we store and process the data which you have given us (for example name, contact information, content of the request). This is based on our legitimate interest in an effective communication with customers in accordance with Article 6 para. 1 (a) GDPR and, as far as it concerns a request to enter into or to perform a contract, also with Article 6 para. 1 (b) GDPR.
We will only pass on this data to third parties as far as required for the performance of the contract (in accordance with Article 6 para. 1 (b) GDPR), by the overwhelming interest in effective services (in accordance with Article 6 para. 1 (f) GDPR) or based on your consent (in accordance with Article 6 para. 1 (a) GDPR) or if there is another legal permission or obligation.
You may ask us at any time and without any cost to provide information about the purpose of the processing, the origin and the recipient, if any, of your data. You may also request that we correct, delete or limit the processing of your personal data. You may object against the (further) processing of your data at any time and you have a right for the data to be made transferable as well as the right to file a complaint with the competent supervisory agency.
In general, your data will only remain stored as long as required by the purpose of the respective data processing. A longer storage is an option, in particular when required in order to pursue our rights, for other legitimate interests of ours or when there is a statutory duty to keep the data longer (for example record-keeping under tax law, statute of limitations).

Consent

Whenever we ask you for your consent for the processing of your data, we will inform you in clear language and in an easily accessible way about the cases for which you will be granting your consent. Any consent that we ask you for is voluntary. Any advantage that you wish to gain by granting consent is also available without consent; simply ask us.

Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the “About Us” section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.

Storage Period

Generally, your data will only remain stored as long as required by the purpose of the respective data processing. Storage beyond that is possible in particular if it is still required for pursuing our rights or for other legitimate interests of ours.
For your inventory data which were necessary to perform a contract (including one without remuneration), this means that we store this data until the complete performance or termination of the contractual relationship plus the limitation period (which is generally 2 or 3 years) plus an adequate extra time for potential interruptions of the limitation period.
For your usage data which was collected in the course of your use of the website, this means that we will store it only for the time still required for the proper functionality of our website and as long as we still have a legitimate interest. Statistical information will be primarily stored by us in pseudonymous form.
Beyond that, we still store your data for as long as we are required to do so by law. This concerns in particular the tax-law requirements to keep records, usually for 6 or even 10 years.

Upon opening the website, we have asked you to consent to the storing of certain cookies which will be placed while you visit our website. Based on your consent pursuant to Art 6 para. 1 (a) GDPR, our website thus uses cookies, so that our offer can be used in a better, more effective and more secure way.
A cookie is a record of information that is stored on your terminal device (computer, tablet, smartphone, etc.). These can be “session cookies”, which are automatically deleted when you leave our website. Other cookies are stored on your computer permanently until you delete them. That allows us to recognize your browser when you visit our website again and to provide you with features or offers according to your previous usage.

Your browser allows you to prevent the use of cookies in general or in specific cases. Please check the instructions for your browser to find out more about this. You can also delete cookies following these instructions which we have listed for you:

for Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en
for Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
for Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
for Edge: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
for Internet Explorer: https://support.microsoft.com/en-gb/help/278835/how-to-delete-cookie-files-in-internet-explorer

Blocking cookies may limit the functionality of our website and of other websites visited by you.
More information on this topic, in particular how you can administer, limit or completely disable third-party cookies and technologies with a similar purpose, can be found at:
https://www.aboutads.info/choices
https://www.youronlinechoices.eu
https://www.networkadvertising.org/choices

In order to obtain your consent to store certain cookies on your device and to document this in line with data protection law, and in line with our legal obligations under Art. 6 para. 1 sentence 1 (c) GDPR and our legitimate interest in accordance with Art. 6 para. 1 (f) GDPR, we use the Cookie Consent Manager “Borlabs Cookie“ provided by Borlabs - Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany.
Borlabs Cookie only places cookies that are technologically necessary. When you open our website, the following data will be sent to Borlabs Cookie: your consent or the withdrawal of your consent for placing cookies, a cookie placed on your browser by Borlabs Cookie, the duration and version of the cookie, domain and path of the WordPress website and the UID. The UID is a randomly generated ID and no personal information.
Borlabs Cookie processes no personal data. If you want to withdraw the consent to place certain cookies, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked for your consent to place cookies again.
You can find detailed information about the privacy policy of Borlabs Cookies at: https://de.borlabs.io/datenschutz/

For the Cookie Opt In we use the WordPress plugin from Borlabs (https://borlabs.io/borlabs-cookie/) and you can adapt here your settings.

Transfer of data

Transfer to Third Parties

We dislike spam as much as you do. We will therefore not transfer your data to third parties, unless permitted by law.

Transfer of customer data may either

  • be required for the performance of a contract and in that case be permitted according to Art. 6 para. 1 (b) GDPR, or
  • be permitted based on our legitimate interest in an effective service structure pursuant to Art. 6 para. 1 (f) GDPR, or
  • covered by your consent pursuant to Art. 6 para. 1 (a) GDPR, or
  • become necessary if we will be legitimately asked by a government or an agency to hand over your data pursuant to Art. 6 para. 1 (c) GDPR.

If your data are transferred to third parties, this is mentioned in this privacy policy.

Users‘ Rights

You may request us anytime to provide information about the personal data stored about you free of charge. To avoid misuse, this will require personal identification.

Deletion, Correction, Limitation

You may at any time demand from us that we correct (or complete) incorrect data as well as a limitation of the processing of data or deletion of your data. This applies in particular if the reason for processing the data is no longer valid, if a required consent has been revoked and there is no other legal basis or if our data processing is unlawful. We will then correct, block or even delete your personal data without delay as far as permitted by law.

Objection

The right to object to advertisement is governed by our text regarding consent:
Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the “About Us” section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.

Data Transfer

You may request us to transfer the data stored about you in machine-readable form.

Complaint

If you feel that our data processing has violated any of your rights, you may file a complaint with the competent regulatory agency (here you find a list of the agencies).

Changes to the Privacy Policy

If and when factual or legal reasons will compel us to amend the Privacy Policy, we will update this page accordingly. This will not change the consent provided by the user.

Data Entry

Encryption of Data Entry

When you enter data on our website, whether in a contact form, during the registration process, when you log in or for payment purposes, the website, where you enter the data, is encrypted. Thus, third parties can not read what you enter. You will recognise the encryption by the lock symbol in your browser and by the URL beginning with “https“ instead of “http“.

Contact Forms

General contact form

When you fill out a contact form or when you send us an e-mail or another electronic message, your information will be stored for the processing of the request, for possible follow-up questions or for other related questions and will only be used to follow up with the request.

Your data will be transferred in an encrypted manner, preventing third parties from reading your data while it is being entered.

Basis for this storage is the safeguarding of our legitimate interests in regard to communication with interested users pursuant to Art. 6 para. 1 (f) GDPR and in the case of inquiries prior to entering into a contract also the performance of a contract pursuant to Art. 6 para (b) GDPR.

Your data remains stored for as long as the processing of the request requires, in particular as long as the storage is still necessary to perform the contract, to pursue our rights or for our other legitimate interests or we are compelled by law to keep your data stored (for example based on tax-law requirements to maintain files).

Offer

On our website, you find a contact form, through which you may request a specific offer for our goods and services. We will ask for for the necessary data as in the form, so we can prepare the offer.
Your data will be entered in an encrypted manner, so that third parties cannot read your data while being entered.
The legal basis for this storage is our legitimate interest in communication with interested users in accordance with Art. 6 para. 1 (f) GDPR and in case of contractual requests also the storage of contractual data in accordance with Art. 6 para. 1 (b) GDPR.
These data remain saved until you will terminate your access by sending an e-mail to the e-mail address listed in the "About Us" section. After that, they will remain stored in connection with the necessary performance of the contract (see the section on user/contract data).

Return Call

On our service page, you can ask for a call from one of our customer service agents.
We will ask for
– your first name, because we like to address your personally,
– your phone number, so we can call you, and
– your e-mail address, because we will e-mail you to confirm your request.

Your data will be entered in an encrypted manner, so that third parties cannot read your data while being entered.

The legal basis for this storage is our legitimate interest in communication with interested users in accordance with Art. 6 para. 1 (f) GDPR and in case of contractual requests also the storage of contractual data in accordance with Art. 6 para. 1 (b) GDPR.

We will only use this data for your specific request and will save it for 6 months after the request has been completed, so we can refer to the results already achieved in the case of subsequent service requests.

Newsletter

MailPoet

If you subscribe to the newsletter offered on our page, we will inform you in detail about the information we will send you, which of your data will be stored and for what it will be used. We will not pass on your data to third parties and we will only use it for mailing the newsletter.

We will only mail you the newsletter if you have provided us with prior consent. To that purpose, you will receive an e-mail from us with a link and further details and we will ask for your consent. By confirming that link, you declare your consent to receive the newsletter and advertisement from us.

Because we are legally required to record your consent as part of the double opt-in, your subscription to the newsletter, the mailing of our consent e-mail and your consent by clicking on the link will be recorded and stored with location and time as well as with your IP address.

The basis for the storage is your consent pursuant to Art. 6 para. 1 (a) GDPR, which you grant us when you register for the newsletter. You may withdraw that consent at any time, for which any notice to us, without any formal requirement, is sufficient (for example through the contact form or by e-mail or by using the link to unsubscribe, which is included in each e-mail). This withdrawal has no effect on the legality of the data processing carried out up to that point.

When mailing the newsletter, we use (as part of our legitimate interest in a technologically perfect processing of our customer data and analysis pursuant to Art. 6 para. 1 (f) GDPR) the provider MailPoet of Automaticc, Inc. (60 29th Street #343, San Francisco, California 94110) from the USA. This means that your data will be exported to the USA.

In our newsletter, we will also ask you explicitly to provide your consent to forwarding your data to MailPoet and to the USA. By clicking on the link, you express your consent, which you may withdraw at any time. Regarding the handling of your data by MailPoet, we refer you to the privacy policy of MailPoet. MailPoet will only use your data when mailing the newsletter and they will analyse that mailing on our behalf. In addition, MailPoet will only use your data to improve its own service. MailPoet will not use the data to contact you directly or to pass on your data to third parties.

The mails used by MailPoet include a "web beacon", which will inform MailPoet about the opening of the newsletter and/or the clicking on a link contained therein by you. As part of that process, information regarding your browser, your location and your IP address will be transmitted to MailPoet. This information will be used to optimise our communication with you.

Our newsletter provider will also use this data for purposes of analysis and optimisation of their own service, but only in pseudonymised form (meaning that your identification is not possible). But your data will not be used by the provider to contact you directly.

Your data remain stored as long as you are in our mailing list, as long as the storing is necessary to protect our rights or for other legitimate interests or if we are bound by law to keep your data longer.

Social Media

We refer with links to our social media presences. When you follow any such link to the social media site, your data will be broadcasted to that site. The social media site will normally store a cookie in your browser and to your account information there, especially, if you are logged into your social media account on the site. The social media site can analyse your use of the platform and your browsing habits and will use these for targeting advertisements based on your interests. That can lead to ads being shown to you when browsing in- and outside of the social media site. Please inform yourself about the use of your data on these sites and use them only, when you agree to that use of your data, that happens on that social media site, in particular, when you are not using that social media site for the first time. We have added links to all the privacy policies of the social media site for your information.

Our website uses links to our presence in the social network of Instagram by Instagram LLC, now Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland.

It is just a normal link. Thus, when you open our site, Instagram will not learn of your visit to our website. But once you click on the link, you will be led to Instagram, allowing Instagram / Facebook to learn that you have visited out site.
Your data will be forwarded by Meta Platforms Ireland on the base of the standard contractual clauses to Meta Platforms USA. Furthermore this provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.

The collection and use of your data which is possibly carried out by Instagram/Facebook after clicking on the link is beyond our knowledge or control. You may find further information in Instagram’s privacy policy at
https://privacycenter.instagram.com/policy.

Our page uses links to our presence on the social network LinkedIn, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, as a subsidiary of LinkedIn Corporation, 2029 Stierlin Ct. Ste. 200 Mountain View, CA 94043, USA.

It is just a normal link, which means that upon opening our page, LinkedIn won't learn anything of your visit to our website. But when you click on the link, you will be taken to LinkedIn, and then LinkedIn will also learn that you visited our page.

Thus, your data may be forwarded to the USA.

We have neither knowledge of, nor any influence on the possible collection and processing of your data by LinkedIn after clicking on the link. Further information can be found in LinkedIn's privacy policy at https://www.LinkedIn.com/legal/privacy-policy?_l=de_DE.

Our page uses links to our presence in the social network Xing by New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

It is just a normal link, which means that upon opening our page, Xing won't learn anything of your visit to our website. But when you click on the link, you will be taken to Xing, and then Xing will also learn that you visited our page.

We have neither knowledge of, nor any influence on the possible collection and processing of your data by Xing after clicking on the link. Further information can be found in Xing's privacy policy at https://www.xing.com/privacy

Our website uses links to our presence in the social network of YouTube by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. It is just a normal link. Thus, when you open our site, YouTube will not learn of your visit to our website. But once you click on the link, you will be led to YouTube, allowing YouTube to learn that you have visited out site.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA.

However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses. Furthermore this provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.


You may find further information in YouTube’s privacy policy at
https://www.google.de/intl/de/policies/privacy/.

Social Media Videos

Youtube (Two Click)

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR we use YouTube, a service provided by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland in order to embed videos.
To protect your data, we have installed a two-click solution. That way, Google won't learn about your visit once you access our website, but only once you actually click the button. If you confirm the plugin while being logged in at YouTube, Google may attribute your use to your user account.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA.

However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses. Furthermore this provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.

We have concluded an data processing agreement with this provider, according to which this provider will only process your data on our behalf within the scope of the GDPR and according to our instructions.
You may find further information in YouTube’s privacy policy at
https://www.google.de/intl/de/policies/privacy/.

Regarding the general approach to cookies and their deactivation, we refer you to our general information in this Privacy Policy.

Google

Google Analytics 4

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use the Google Analytics tool provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

This helps to analyse the use of websites. In that process, the data can be turned into pseudonymous user profiles. Google uses different technologies for that purpose, which are based on algorithms, also it is possible, that Cookies are used. Google uses a pseudonymous number for each user of our website. Pseudonym means that neither name nor e-mail address nor other data that clearly identifies the user are used. The number is then used to analyse how the individual user uses our online offering. The date and time of use as well as page views, scrolls to the end of the page, clicks on external links, website searches, viewing of an embedded YouTube video and file downloads are also analysed.

Google may transfer the collected data to countries outside of the EU, in particular to the USA. We have concluded a data-processing agreement with Google, according to which Google will only process your information in accordance with our instructions. This data-processing agreement also states that Google may only transfer the data to the USA within the framework of the standard contractual clauses, see the Google Ads Data Processing Terms for further information. The Google Ads Data Processing Terms are available here: https://business.safety.google/adsprocessorterms/.

Furthermore this provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.

Google will automatically anonymize your IP address, which means that information won't be stored on their hard disk. To ensure an adequate protection of your data, we have also concluded a data-processing agreement with Google, according to which Google will not combine your information with other data collected by Google with the goal of determining your identity.

If you don't find this sufficient, you can also use the link http://tools.google.com/dlpage/gaoptout?hl=de to download and install Google's browser plugin to block Google Analytics, which will prevent Google from collecting and passing on your personal data.

You can also prevent being analysed by Google Analytics by using the following link: Deactivate Google Analytics to place an opt-out cookie, which will also prevent the data from being collected.

If you want to read about Google's privacy policy, please use the following link https://www.google.de/intl/de/policies/privacy/.

Google Tag Manager

With the Google Tag Manager, marketers can use an interface to administer website tags. The Tag Manager itself, which places the tags, works without cookies and collects no personal data. The Tag Manager only activates other tags, which may in turn collect data. About these third-party providers, you will find the respective declarations in this Privacy Policy. The Google Tag Manager does not use this data. If you have deactivated cookies, it will be respected for all tracking tags that were placed with the Google Tag Manager, so the tool does not change your cookie preferences.

Google may ask you for permission to pass on some product data (e.g. your contact information) to other google products in order to activate certain features, e.g. adding new conversion-tracking tags to simplify AdWords. Google's developers will also check the information about the usage of the product from time to time, in order to further improve the product. But Google will never pass on such data to other Google products without your consent.

When using this provider, it may happen that your data is transferred to the USA. However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses. Furthermore this provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.

We have concluded an data processing agreement with this provider, according to which this provider will only process your data on our behalf within the scope of the GDPR and according to our instructions see the Google Ads Data Processing Terms for further information. The Google Ads Data Processing Terms are available here: https://business.safety.google/adsprocessorterms/.

Further information can be found in the user guidelines of Google and the privacy policy of Google for this product.

Google Ads

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Google Ads, an online advertisement network provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

With this system we can advertise in the Google ads network, which will be displayed on other websites, search results or other places on the internet. With Google Ads our ads will be primarily shown to users, who are most likely interested in them. This allows us, to market more specific. Google uses a Cookie to display the ads based on the interests of the user. The Cookie will be read by “web beacons” on the Website of the Google ads network.
The Cookies contain data about technical specifications of your system, the websites visited, the interests shown and which ads were clicked.
At the same time we have a „Conversion Cookie“. With it Google shows us anonymize statstics without personal data. It is just about how often our ads were clicked.
Also Google will use all data out of these Cookies just in a pseudonymized way, without being able, to follow your actions individually. The data is just analysed concerning the cookie itself, otherwise only, if you have given Google your specific consent to use the data with respect to you individually.

The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA. We have concluded a data processing agreement with Google, according to which Google only processes your data according to our instructions. This agreement ensures, that your data will be transferred to the US solely on the base of the standard contractual clauses, see the Google Ads Data Processing Terms for further information. The Google Ads Data Processing Terms are available here: https://business.safety.google/adsprocessorterms/.

As we have already explained about cookies in general in our Privacy Policy, you can prevent the saving of cookies through the relevant preferences in your browser, but this may limit the functionality of our website.

Alternatively, you can use your browser to deactivate only interest-targeted ads on Google as well as interest-targeted Google ads on the web. To do this, you have to go to http://www.google.de/settings/ads and activate the “Off” button or use the deactivation at https://myaccount.google.com/privacycheckup?. Further information about your preference options regarding this issue and the data protection of Google can be found at https://www.google.de/intl/en/policies/privacy/?fg=1.

For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy. This provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.



You will find more information about Google’s precautions regarding data protection at the following link: https://www.google.de/intl/en/policies/privacy/.

Google Ads Conversion Tracking

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we additionally to Google Ads we use the Google Ads Conversion Tracking, to track the result of our ads and to allow us to display ads based on the interest of the user.

If you perform certain actions on our Website – as ordering something, send a contact form or order out Newsletter – will this Conversion send to Google. Google can therewith measure the numbers of conversions. Additionally Google will be able to identify the cookie saved by Google on your Computer by Google before and can see, on which ads you have clicked before.

If you do not wish to be tracked, you can use the Google Ad Manager https://www.google.com/settings/u/0/ads/authenticated to modify your settings or even deactivate your Google Ads entirely. Additionally we refer for further settings and deactivation-measures to our general information in this Privacy Policy and especially for Google Ads.

Map services

Google Maps

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Google Maps API, a map service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (“Google”), in order to show an interactive map.
When using this provider, it may happen that your data is transferred to the USA. However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses. According to the GDPR and the EuGH, this is a legal basis for the transfer of data to the USA. Furthermore this provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.


We have concluded an data processing agreement with this provider, according to which this provider will only process your data on our behalf within the scope of the GDPR and according to our instructions.

Google Maps is used on the basis of a contract on joint responsibility according to Art. 26 GDPR, which we have concluded with Google Maps and which can be accessed here https://privacy.google.com/intl/de/businesses/mapscontrollerterms.

To protect your data, we have installed a two-click solution. That way, Google won't learn about your visit once you access our website, but only once you actually use Google Maps.

By using Google Maps, particularly through active Java scripts, information about your use of this website (including your IP address) may be transmitted to a server of Google LLC in the USA and can be stored there on the basis of the standard contractual clauses. Further information about the use of your data by Google can be found in the privacy policy of Google at https://www.google.de/intl/de/policies/privacy/ .

If you don't want your data to be transmitted, you can deactivate the execution of Java scripts in your browser or install a blocker, which will prevent the execution of Java scripts (e.g. https://noscript.net). But we do want to point out that this may impede the use of our or other websites.

Videoconferences, Webinare and Onlinemeetings

Zoom

We use external communication providers (external providers or platforms for our video conferences, audio conferences, webinars or other online meetings and online communication), in this case the provider ZOOM Video Communications Inc., San Jose Office, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. This is based either
- on our contractual or pre-contractual legal relationship in accordance with Art. 6 para. 1 (b) GDPR,
- on your consent if we have obtained that before (for example for a recording) in accordance with Art. 6 para. 1 (a) GDPR or
- on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR.
Each time you use our external communication provider, any data that you enter, indicate or show during the communication (in particular contractual data like name and e-mail, usage data like the browse used, visited websites, duration of the visit, referrer URL and your IP address, content data like audio and video communication and/or recordings, chat protocols, shared screen content) will be transmitted to the external communication provider and stored by them. We use settings that guarantee as much privacy as possible, and you can be careful about your privacy as well. For example, you can register with alias names or with one-time e-mail addresses or (partially) deactivate your transfer of audio and video.

When using this provider, it may happen that your data is transferred to the USA. However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses. According to the GDPR and the EuGH, this is a legal basis for the transfer of data to the USA. This applies in particular since the US Presidential Decree of 07.10.2022. 

We have concluded an data processing agreement with this provider, according to which this provider will only process your data on our behalf within the scope of the GDPR and according to our instructions. 

Your data will remain stored as long as necessary for the purposes of your consent, for performing the contract, to pursue our legal rights or for other legitimate interests of ours or as long as we are required by law to keep your information.
Neither we nor the external communication provider will pass on your data to third parties. Exceptions may be made for analysing the user date for service and security purposes as well as for marketing purposes of the external communication provider. For the further use of your data by the external communication provider, we refer you to their terms and conditions https://zoom.us/terms and the associated privacy policy https://zoom.us/privacy
Insofar as external communication providers store cookies or other trackers on your device, we refer you to our general information about dealing with cookies and deactivating them in this privacy policy.

CRM and Marketing

Pipedrive

Based on our legitimate interest in a flawlessly functioning online offer and its economic and efficient design and optimization according to Article 6 para. 1 (f) GDPR, we use the integrated hosting and marketing solution of Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. More information about the data processing of Pipedrive can be found here https://www.pipedrive.com/en/privacy. A transparent listing of the offered features by Pipedrive can be found here https://www.pipedrive.com/de/features. We have also concluded a data processing contract with Pipedrive, according to which Pipedrive will only process your data on our behalf.
Pipedrive offers the following features:

  • CMS (Content Management System for Websites and Blogs)
  • Contact Forms
  • Newsletter Software
  • Tracking and Analysis
  • CRM (Customer Relation Management)

Of these, we use the following features:

Pipedrive Hosting / CMS / CMR

We use Pipedrive for hosting our website. As any other hosting service, Pipedrive collects usage data. These are identified and non-identifiable data on the occasion of you accessing our website. These will either be made available to Pipedrive or automatically collected when you use Pipedrive services (“non-personal data”).

Non-personal data does not allow Pipedrive to find out the origin of the data. Non-personal data are technical information and usage information, for example the browsing and click stream behavior of visitors and users of services, session heat maps and scrolls as well as non-identifiable data about the user's or visitor's used device, operating system, browser, screen resolution, language and keyboard settings, internet provider, referral and exit pages, date/time stamp, etc.

As a hosting service, Pipedrive also collects data that can identify a person with manageable effort (“personal data”). This personal data generally consists of all data that you enter when using the website. These can be contact data (for example e-mail address or phone number), invoice data (name, billing address, payment method and bank connection), data regarding a browser or user session (IP address, geographic location and/or unique identification of the user's device), data regarding connected accounts of third parties (for example e-mail address or user name for a connected PayPal, Google or Facebook account), scanned identity papers sent to us (for example ID card, driving license, passport or company registration documents), and any other personal data.

Pipedrive also undertakes physical, electronic and procedural security measures to protect your personal data. Pipedrive has more information about this here.

Pipedrive Contact

We also use Pipedrive for the contact forms on our website. Pipedrive receives all data that you enter in our forms and also collects usage data. For more details, we refer you to our general information about contact forms.

Various

Make

Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Make, a service provided by Celonis Inc., One World Trade Center, 87th Floor, New York, 10007, USA, in order to integrate different databases and tools. In the course of this, your customer information (but not your payment information) will be transmitted to the provider.

When using this provider, it may happen that your data is transferred to the USA. However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses. According to the GDPR and the EuGH, this is a legal basis for the transfer of data to the USA. This applies in particular since the US Presidential Decree of 07.10.2022.



For the handling of your data at Make, we refer you to the Privacy Policy of Make at https://www.make.com/en/privacy-notice.


This is our current valid privacy policy from 20.12.2024

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