Heike Sohna.

Heike Sohna has been developing and implementing her own concepts for companies and public organizations since 2004. She brings in-depth knowledge of management and team development, communication and business processes. Her consulting approach is practice-oriented and enables an efficient transfer into the organization. In coaching, it is important to her to get people moving so that they can boldly put their goals and wishes into practice. In order to be able to implement this appropriately, she founded SEQUOYA together with her long-term colleague Udo Furthmüller in 2012.
“Just doing it is actually easy – but mostly only in retrospect! While the change process is in progress, it is more often turbulent – regardless of whether it is in the organizational context
or in individual coaching. That’s why I am at your side with my collective knowledge, my professionalism and a large portion of humor. I look forward to meeting you! ”


  • Certified systemic coach
  • Certified career and career advisor
  • Accredited process consultant
  • Experienced organizational developer
  • Certified intercultural trainer
  • Distinguished trainer and speaker
  • Instructor for stress prevention programs
  • Studies in business administration, sports and tourism management
  • Long-term manager



Focus Topics

Change managementConflict managementLeadership developmentSeminars, workshops, moderationStart-up coachingStrategic career planningStress, self and time managementSupport with professional orientationTeam & individual supervisionTeam building & team development
What our customers say about Heike Sohna:
Professional preparation - also in online format
Thanks to the professional preparation at SEQUOYA, I was able to optimally prepare for a job interview. I got the job. I would never have thought that online coaching worked so well. Thank you Ms. Sohna
D. Goerz
 49 years
Professional tips, empathy & positive attitude
Thank you, Frau Sohna, for the wonderful coaching. Your professional tips as well as your empathy and positive attitude have helped me a lot in reorienting myself professionally. During the coaching phase, I was invited to two interviews.
Project manager
 30 years
After three sessions I found a great job in a new field.
Heike Sohna takes her time: What is the goal of the coachee anyway? What does the coachee need and – important question: what has to go? She structures, motivates, hooks and pushes obstacles aside in a confident and friendly manner together with the coachee. It opens up and sharpens your own perspective, helps you to gain new VIEWS and more CONFIDENCE in a new professional path. I am still surprised at how quickly I managed to reorient my career with Heike Sohna’s support. After three sessions I found a great job in a new field. Thank you for your support!
History and political scientist (M.A.)
 38 years
Fresh look at my work situation
I was with Mrs. Sohna for job coaching with AVGS and had a total of four appointments. This individual and efficient professional coaching at eye level was and is very enriching for my work as a freelancer.
S. Pollinger
Graduated graphic designer
Focus on important professional fields
The coaching helped me to focus on the professional fields that are important to me. The various exercises / tasks have contributed to making the, in part, already existing knowledge of one’s own strengths more visible. Although we had to start the coaching digitally, I felt that Heike Sohna had picked me up and understood me very well. She always had my desired goal in mind and still there was enough time to devote herself to the topics that only emerged through the new input.
N. Grieb
 36 years
Absolute booster for my professional reorientation
The professional coaching with Ms. Sohna was just wonderful. In a friendly, open room with high ceilings and a view of a green garden, I got to know Ms. Sohna as a friendly companion and a constructive and appreciative counterpart. Her playful ease in dealing with a huge number of professional coaching exercises, techniques and strategies has absolutely convinced me professionally and her great strength to react spontaneously to a situation and to adapt her coaching to it, I just found great. This high level of professionalism is paired with her fine sense of humor, which I also appreciated. Not every step is easy when it comes to professional reorientation, and how much it helps to laugh together sometimes! My professional realignment has experienced an absolute booster through the coaching with Ms. Sohna, I have learned so much in such a short time, recognized it and implemented it differently – I would not have succeeded so consistently and completely on my own. And the result is also impressive: I’ve been in a new job for 3 weeks that meets many of my desired criteria and in which I feel very comfortable. I have often recommended Ms. Sohna to friends and will continue to do so. Thank you very much for your support, the always constructive and appreciative input, and simply overall for the good hours with you!
Film editor and speaker
 34 years

Our coaching sessions and group events are again held in person upon request. In doing so, we at Sequoya adhere to the 2G rule (only vaccinated or recovered people). It is still possible to hold appointments online and by telephone.